Understanding What Your Moisturizer Can Really Do for Your Skin

Understanding What Your Moisturizer Can Really Do for Your Skin


Skin moisturizers range in price from $200+ for a 20ml bottle, to the cheap and not-so-cheerful petroleum-based creams sold for as little as $5 per liter. Here we go into the nitty-gritty on what moisturizers actually do when you apply them. We think we will convince you that using our 100% certified organic moisturizers are not only the best way to care for your skin, they are also the best value for money.


The name ‘moisturizer’ conjures up the idea of adding water to the skin. However, most people are surprised when they realize that the water component of water-based moisturizers evaporates within around 15 minutes of application (1). The water in your moisturizer does not 'hydrate' the skin. It is included in a moisturizer simply to dilute the oil, so that it can be spread thinly over the skin, and as a carrier for any water-soluble components in the cream. Despite this misleading term, the aim of applying a moisturizer is to increase hydration and improve barrier function in the skin – specifically the outermost cell-free layer of the epidermis, the stratum corneum.


The role of the stratum corneum is to form a barrier against the environment. This barrier has two main functions - it slows down water loss through the skin, preventing our bodies from dehydrating, and protects the body from contact with substances that could cause harm. The stratum corneum is formed as cells in the epidermis divide and move from the innermost layer out to the surface of the skin. As cells mature they produce lipids, keratin and a mixture of compounds collectively known as Natural Moisturizing Factor, or NMF. At the level of the stratum corneum, the keratin and lipid components form a physical and water-repellent barrier, while NMF attracts water to itself, thereby locking water in the stratum corneum. Adequate hydration of the stratum corneum is essential for proper barrier function, and permits important metabolic reactions to take place, such as those which allow the normal shedding of the outer layer of the stratum corneum.


Dry looking skin, characterized by flakes and scales, and sometimes accompanied by redness and irritation, is the result of a poorly functioning barrier in the stratum corneum. This can happen when epidermal cells do not mature properly and form dysfunctional lipid, keratin or NMF components; or uneven or poor shedding of the superficial layers of the stratum corneum. It may be caused by internal or external factors. Irrespective of the cause, a breakdown in the skin barrier results in exposure to irritants and microorganisms, which may progress to chronic skin conditions such as dermatitis and eczema.


Organic for Everybody Botanic Dew-bright Moisturizer restores your skin's natural moisture balance, while helping to lighten and fade sun spots, scars, and skin hyper pigmentation. This organic/natural formulation rejuvenates dry, dull skin to reveal a bright, dewy complexion.



There are 3 main ways that moisturizers help to maintain the skin barrier:

  • Occlusive agents – these form a film on the surface of the skin. They reduce water loss and increasing the level of hydration in the stratum corneum. They include most of the petrolatum and mineral oil based moisturizers, methicones, waxes and the plant butters. The most efficient of these are the petroleum-based oils which form a plastic-like film on the skin. For some, the occlusive efficiency of petroleum based creams is problematic, as they may trap bacteria and dirt under the skin resulting in skin infections. In a study of premature infants, petroleum cream-treated babies had a higher incidence of systemic candidiasis, a life-threatening fungal infection , than those who did not receive any moisturizer. It was considered that the occlusive petroleum-based cream provided an environment that allowed proliferation of these organisms. In a separate study of premature infants, babies treated with sunflower seed oil were 41% less likely to develop infections than those treated with petroleum creams (2). Because the fatty acids of plant oils form a less complete barrier, allowing the sebaceous and sweat glands to secrete more freely, some consider that they permit more physiological functioning of the skin whilst slowing down water loss.


  • Emollients – these create a smooth appearance to the skin by filling in the spaces between the shedding stratum corneum, and improving the skin’s softness and pliability. In the medical literature, ‘emollient’ is interchangeable with the term ‘moisturizer’. A number of ingredients have both occlusive and emollient properties. Common emollients include plant and animal oils (triglycerides), as well as synthetic substances such as decyl oleate, isopropyl palmitate and acetyl alcohol. Note that plant-derived fatty acids have been shown to improve barrier function in the skin (4), probably because they penetrate through the stratum corneum and into the cellular layers of the epidermis, (5) helping to replenish lipids and contributing to the formation of a more effective lipid component of the barrier (4). In contrast, petroleum-based moisturizers remain on the skin surface (2). Interestingly, not all plant oils are beneficial – studies have shown that pure olive oil, soy bean oil and mustard oils damage the barrier, whilst sunflower oil may improve it. In olive oil, this effect was attributed to its high oleic acid (omega-9) content, whilst the beneficial effects of sunflower oil are considered to be due to its high linoleic acid (omega-6) content (6, 7).


  • Humectants – these are molecules which attract water to themselves, acting as water binders. When included in a moisturizer, they theoretically help boost the level of NMF in the stratum corneum, helping to maintain hydration and therefore barrier function. Commonly used humectants are glycerin, urea and propylene glycol. Humectants are water-soluble and so may be included in a moisturizer that has a water phase, but not in pure oil moisturizers. Some humectants are considered to have a counter-productive effect, drawing water out of the stratum corneum and epidermis and thereby having the opposite effect to what is intended (8). Therefore, in practice, not all humectants improve hydration of the stratum corneum, and require careful formulation to ensure they are achieving the desired effect.




Emulsifiers are present in all water-containing creams, since they are needed to allow the oil and water phases of the moisturizer to combine. It has been shown that some emulsifiers may weaken the skin barrier, increasing trans-epidermal water loss. In one study, (9), 5 out of 9 emulsifiers tested damaged the barrier in this way. When one considers that emulsifier molecules contain a hydrophilic (water attracting) and lipophilic (lipid attracting) component, a similar structure to detergents, it is conceivable that some of them may interfere with the all-important lipid component of the skin barrier.

Preservatives are included in all water-based creams, since water-containing products would otherwise permit the growth of bacteria and fungi. For some, preservatives are a source of skin irritation, and may result in skin reactions. There are also concerns about hormone-disrupting effects of some commonly used preservatives (10),  and their potentially damaging effects on the balance of the microbial population, or microbiome, of the skin.

Bioactive are molecules added to moisturizers with supposed beneficial effects on cells in the skin, usually with the promise of preventing or reversing ageing. Despite common claims on some internet sites, healthy skin is not efficient at allowing molecules to pass through it, and will not ‘absorb 90% of what is put on it’, since a healthy stratum corneum forms an efficient barrier to most molecules. In order to have an effect on the living cells in the skin, a bioactive must pass through the stratum corneum into the cellular layer of the epidermis or, with greater difficulty, travel through the epidermis and into the dermis, where the common targets of bioactive, collagen and elastin, are located. You can see by looking at the microscopic cross-section of the skin above that the stratum corneum and epidermis form a considerable barrier. Simply adding a vitamin, anti-oxidant or other growth-enhancing molecule to a cream does not mean it will reach a destination where it can have a cellular effect.



Our philosophy is to work with the body’s own healing and regenerative capacity. This means using no synthetic ingredients, drawing instead on a variety of biocompatible plant oils and butters for their occlusive and emollient effects, thereby delivering a rich and varied array of organic and unrefined plant triglycerides, fatty acids and other essential nutrients to the skin. Our moisturizers contain biocompatible fatty acids which are able to replenish the lipid component of the skin barrier, and simultaneously slow down water loss from the skin without occluding important glands, permitting them to function normally. This approach helps to fortify the skin, nurturing the processes that build a strong and fully functioning barrier.

Because our 100% certified organic moisturizers are water-free, they contain neither emulsifiers, some of which are known to damage the skin barrier, nor preservatives, some of which may have adverse long term health effects, and may also alter the skin microbiome.

Finally, because our ingredients are grown and processed under certified organic conditions, they are not contaminated with potentially toxic solvents, and are naturally rich in a variety of anti-oxidants as well as vitamins A and E, some of which may penetrate into the cellular layer of the epidermis. This is the form of bioactive we prefer to use – that found naturally in plants grown and processed organically and with minimal refinement. In the same way that plants grown this way are more nutritious to eat, contain fewer pesticides and herbicides, and less damaging to the environment, so too they are the ideal food that will take best care of our skin.


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